Indomie - The Indomitables Hero Pack Promo
Year
Client
Indomie Ghana
Challenge
The Goal
To turn this campaign into a digital mission that sparked creativity, encouraged kids to dream big, and made families see the hero in every bowl.
The Spark
For years, Indomie has been a household favorite, a meal every Ghanaian child grew up on. But in a world full of screens and distractions, we needed to remind families that childhood imagination still matters.
The Idea
Build a digital world where kids became the heroes of their own stories.
Tibule took the brand’s call and turned it into an emotive, shareable narrative that celebrated play, courage, and family moments.
The Execution
Powered the digital and influencer amplification across platforms, before, during, and after the campaign:
Influencer Wave: Collaborated with 70+ top Ghanaian influencers, from family creators to lifestyle voices to build authentic buzz and create joyful, kid-centred content.
Social Storytelling: Crafted digital content that encouraged participation, imagination, and playful family moments showing how Indomie fuels little heroes every day.
TVC Support: Drove conversation around the Indomotables Hero Pack TVC, turning it into one of the most-watched and shared brand films in the category.
Impact
65 million+ impressions across social and YouTube
70+ influencer partnerships generating high engagement and relatability
Strong digital participation sustained throughout the promo period
Rekindled emotional connection between families, kids, and the Indomie brand
Reinforced Indomie as Ghana’s most loved and imaginative family brand
