Guiness Accravaganza - Tibule Advertising

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Guiness Accravaganza

Guinness Ghana: Elevating Accra's Creativity with Arts, Music, and Culinary Delights

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Summary

Guinness Ghana sought PR support for guinness Accravangaza, an event aiming to showcase Guinness stout's passion points of food, arts, and music, celebrating Accra as a hub of creativity. The event includes a thought leadership session and an influencer soiree, both preceding the main event. Designed to engage all five senses, the activities aim to create a unique consumer experience.

01.

The Challenge

The challenge involves consistently hosting regular events, whether quarterly or annually. Currently, there is a gap in day/night events dedicated to celebrating Accra. Guinness Accravaganza events aim to honour the city's blend of tradition and innovation, shaping its global cultural image. Additionally, Accravaganza contributes to empowering thought leadership by uniting leaders for a creative future.

02.

The Solution

In response to Guinness Ghana's need for PR support for the Accravangaza event, our agency devised a comprehensive strategy to showcase Guinness stout's passion points and celebrate Accra as a creative hub.

PR Amplification Plan
Messaging & Content Development
Influencer Engagement
Media Relations

These initiatives collectively aim to bridge the gap in event regularity and establish Accravangaza as a hallmark celebration, emphasizing Accra's cultural vibrancy and fostering thought leadership for a more creative future.

03.

Results

Our strategic approach yielded remarkable results for Guinness Accravangaza, surpassing expectations:

Earned PR Value (GHS) - 54,400
Reach - 23,330,800
Trendy online hashtags
Coverage in national and print media

We positioned Accravangaza as a prominent cultural celebration, effectively showcasing Guinness stout's passion points and celebrating the vibrant creativity of Accra.