Our Work

OUR PORTFOLIO

CASE STUDIES

WHAT WE DO

The Portfolio

Discover the full list of projects the tribe has worked on.

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Case studies

Discover the tangible impact of our work through our in-depth case studies, detailing the challenges, the solutions and the results.

Orijin New Label Campaign

Orijin wanted a campaign to position itself as Ready-To-Drink (RTD) rather than a beer. The brand sought a fresh label that would align with current trends and resonate with the sophisticated consumer market. The goal was to present a rejuvenated appearance that would extend beyond the brand's eighth-year anniversary in Ghana, particularly appealing to younger consumers within the Legal Purchasing Age (LPA) range.

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Gordon’s Pinkberry Soiree

Guinness Ghana envisioned a purpose-driven launch for Gordon's Pinkberry gin in the Ghanaian market, and our agency delivered an unforgettable campaign. To generate awareness and excitement for the new gin, we orchestrated a radiant media and influencer soiree. This event not only introduced Gordon's Pinkberry gin to the Ghanaian market but also created a vibrant atmosphere that resonated with the brand's essence. The radiant soiree successfully set the stage for the gin's debut, leaving a lasting impression on both media and influencers, paving the way for a successful market entry.

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Guiness Accravaganza

Guinness Ghana sought PR support for guinness Accravangaza, an event aiming to showcase Guinness stout's passion points of food, arts, and music, celebrating Accra as a hub of creativity. The event includes a thought leadership session and an influencer soiree, both preceding the main event. Designed to engage all five senses, the activities aim to create a unique consumer experience.

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Flame Condoms Social Media

Flame Condoms, a newly launched brand in Ghana, approached our marketing agency to establish a robust presence and compete with established brands. we crafted a comprehensive social media strategy to elevate Flame Condoms in the market. The product line, featuring three variants with diverse textures and flavors, became the focal point of our campaign, strategically designed to resonate with the target audience and outshine competitors. Through innovative social media tactics, Flame Condoms successfully positioned itself as a notable player in the Ghanaian market.

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