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Summary
Guinness Ghana envisioned a purpose-driven launch for Gordon's Pinkberry gin in the Ghanaian market, and our agency delivered an unforgettable campaign. To generate awareness and excitement for the new gin, we orchestrated a radiant media and influencer soiree. This event not only introduced Gordon's Pinkberry gin to the Ghanaian market but also created a vibrant atmosphere that resonated with the brand's essence. The radiant soiree successfully set the stage for the gin's debut, leaving a lasting impression on both media and influencers, paving the way for a successful market entry.
The Challenge
The brand faced the challenge of introducing the international premium Gordon’s Pinkberry to the Ghanaian market and needed a compelling strategy to give the target audience a reason to embrace and fall in love with this vibrant offering. The goal was to communicate the refreshing essence of Gordon’s Pinkberry, capturing the attention and enthusiasm of the audience in a market with unique preferences and tastes. Our task was to navigate this challenge and create a purpose-led launch campaign that resonated with the Ghanaian consumer, establishing a connection between the brand and the refreshing vibrancy of their identity.
The Solution
The objective was clear: to create an unforgettable launch campaign that not only showcased the refreshing vibrancy of Gordon’s Pinkberry but also resonated with the unique tastes and preferences of the Ghanaian consumer.
- Soiree Conceptualization
- Creation of an Amazing Experience
- Management of Event and Flow
- Content Development and Messaging
- Mapping and Selection of Guests
- Personalised Delivery and Invitations
- Guest Management and Contacting
Through meticulous planning and execution, our agency successfully brought the essence of Gordon’s Pinkberry to life in the Ghanaian market.
Results
The launch soiree not only introduced the brand to the target audience but also created a lasting impression, establishing a strong foundation for Gordon’s Pinkberry in the hearts and minds of consumers.
- Earned PR Value (GHS) - 43,700
- Reach - 14,907,200
- Trendy online hashtags
- Coverage in national and print media
Gallery
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